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Interact Online Marketing > Branding  > Three Ways to Build and Manage Your Brand
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Three Ways to Build and Manage Your Brand

Crafting your brand is an integral part of starting and growing a business.  But where to start?  Take a look below for the top three ways you can build and manage your brand.

Do What You Do Best to Build Your Brand interact online marketing brand

Diversification is great in a stock portfolio, but as a business, you want specialization.  Don’t try to do a bunch of different things in a mediocre fashion.  Find what you do best and stick to it.  Making sure you’re the best at the Big Thing that you do is what gets you new customers via great word of mouth and good reviews on social media, not to mention returning customers as well.

Focus on Customer Service to Build Your Brand

No matter how great your product or service is, if you don’t provide a great customer service experience, people aren’t going to care.  You have to treat your customers like people, not just dollar signs.  Try the following strategies.

  • Train your employees to be polite and warm.
  • Offer incentives for going the extra mile to provide solutions for your customers.
  • Encourage feedback by asking your customers what’s working and what needs improvement.
  • Providing great customer service on top of a great product is a surefire way to build your brand.

Build Your Brand on Social Media

In this day and age, the internet is the first place people look for businesses, so it is vital to make sure you have a brand presence online.  At a minimum, your business should have the following:

  • Website, optimized for both desktop and mobile
  • Facebook page
  • Twitter profile
  • Social media platforms like Instagram and snapchat are also great ways to  build your brand online.

Online Brand Management by iNteract Online Marketing

Maintaining a brand presence on all the social media platforms can be overwhelming, but when you look at it as a way to connect with your customers, it’s actually a great opportunity.  If you need help building your brand online, iNteract Online Marketing has the skills and tools you need to help customers find you.  For more information or to get started, contact us today.