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Tips of the trade
Why should I blog?
One might ask what a blog can do to enhance one's business, why should I spend the time blogging when I could be doing something more productive. But blogging is a great tool to add to your business. In the generation of facebook, twitter and texting; we...
Search Engine Optimization and Business Listings
What is Search Engine Optimization? Remember how the “Yellow Pages” phonebooks work? Business listings online work similar to that, they appear on websites that list a directory of local businesses’ contact information. There are many websites designed for business listings, and most of them, like the phone books,...
Social Media Marketing
Why use Social Media? If there has ever been a “jackpot” when it comes to marketing your business and gaining exposure, it’s social media. With the BOOM of popularity surrounding Facebook, Twitter, Instagram and Pinterest, there’s a prime opportunity to connect with current and potential customers....
Website Optimization
Not only is it important to have a website these days – but even more – one that can be found! “Optimizing” your website is the act of detailing each page with titles, tags and copy so that the web crawlers can understand and know...
High-Quality Content Rules — SEO Ranking Factors 2014
SearchMetrics, the pioneer and leading global platform for search experience optimization, just released their 2014 ranking factors study. It provides an “indepth definition and evaluation of the factors that have a high rank correlation with organic search results.” Translation, please? Based on data collected from Google U.S....
Yoo-Hoo…Where Are You? (Part 1)
How to Ensure A Successful Local Search You have what people need, and you want to make it easy for them to get. First things first—new clients have to find you in this messy Where’s Waldo marketplace! Gone are the days of letting your fingers walk through the...
Yoo-Hoo…Where Are You? (Part 2)
Understand Local Search Here is Part 2 of our blog series to help you under how Local Search works. If you are a local business and want to be found on the first page of Google, these are the tips you need to follow. #3—Build Out Your...
Yoo-Hoo…Where Are You? (Part 3)
#5—Write a Blog and Regularly Post it To Social Media Content is king in SEO right now, and clients love to hear what you have to say about things they hope you know. This is a relatively easy, free way to let your potential clients peek in on...
5 Steps to Use Photos on Pinterest to Optimize Your SEO
Constant content gives search engines something to crawl on so your business website may get more traffic and rise to the top of the all-important search list. Content is kind of nothing without an image nowadays…so to be most effective, it’s time to step up into the visual...
#whyHashtag
It’s not a number sign. It’s not a pound sign. It’s not a thing on the old rotary phone. It’s a profound symbol that’s as recognizable as a smiley face to today’s generation—and one that you can use to exponentially increase your brand and business presence instantly. A hashtag...