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Your Technical Partner Towards Web Success.

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Does your website need a makeover? These days you must pay close attention to your website because it is likely your audience’s first impression of your business is your website. Therefore, you should give a great deal of thought, time, and money to redesigning your website. Resigning your site doesn’t always meaning starting a new site from scratch. It can just entail functional modification such as mobile optimization to make your website work better across many different devices.
If you are not happy with the results you are getting from your website it is time to redesign. Your website is there to build your customer base and if you analyze your conversion rates you can see what parts of your website are needing a redesign the most. When seeking a redesign ask yourself a few questions such as: Does your site matches the look and feel of your company’s voice? Does your site speak to your target audience? Does your site have a call-to-action that converts visitors into leads and customers? Does your site have enough relevant content? If the purpose of your site has changed it is time for a redesign. You want to make sure your site reflects your marketing strategy. If not update your site to be more in line with your marketing goals.
Obviously if your website doesn’t work it is time for a redesign. Focus on the functionality of your site. Is your site user friendly? Can a visitor find the basic things on your site? Is it easy to navigate? Is important content hidden within the site? A good way to determine if your site id functional and user friendly is to have others test your site and answer the questions above. If you site is not mobile responsive you may be losing customers. If your site doesn’t function or is not responsive you are in need of a redesign.
You may want to redesign your site to incorporate a better content strategy. Having great content on your site can improve customer retention and SEO. So if you are planning to make changes to your content such as adding a blog, you may want to redesign your site to make sure the blog is easy to find. Ask yourself: Can customers find the important content on my site? Does my content incorporate calls-to-action? How do search engines respond to my site?
As you can see there are many things to ask yourself when considering a website redesign. Take a look at competitor sites to see if your goals are being met on their sites and if so it is time for a website redesign. Make sure your third party tools are up-to-date and working fast. You want your website to be functional, responsive, and user friendly. If your website is not bringing your business it is time to determine why and make the necessary redesign changes.

 

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